I just returned back to Göteborg after a nice weekend in Stockholm. On my long Sunday stroll through the Stockholm city, I discovered a quite interesting guerrilla marketing campaign for the current movie “A Somewhat Gentle Man”. Since I work with marketing, I think it’s interesting to see creative marketing ploy. On the walls and enclosures around Stockholm I found this poster that does not really say anything about the movie, but more looks like a “wanted” poster on Stellan Skarsgård (just like the official movie poster but without text). A simple marketing ploy that raises interest and curiosity!
The Norwegian film ” A Somewhat Gentle Man” with Stellan Skarsgard in the lead role had recently received the audience prize at Berlin International Film Festival. This comedy, directed by Hans Petter Moland, also received good reviews in Hollywood Reporter and Variety. I myself have not yet seen it but look forward to seeing it since I really enjoy other Norwegian comedies like “Free Jimmy” and “Me, My Friend and I”.
Yesterday’s spring party “The Little Culture Festival” hosted by Göteborg International Film Festival at the club Parken was fantastic with lots of happy people and a great atmosphere! The evening included an interesting panel discussion about the culture scene in Göteborg, the golden dragon award ceremony, a lively DJ marathon and a fantastic live band performance.
The seventeenth Golden Dragon was awarded to the filmmaker Johannes Nyholm with the motivation: “One of Sweden’s most original filmmakers has his workshop in Majorna, Göteborg. With his music videos, the films about the Puppetboy and the paper doll animations in Dreams from the Woods, all characterized by versatility, unpredictability, humour and boldness, Johannes Nyholm has achieved world reputation and prooved that the one who chooses to go his own way can reach further than the others.”
The fresh band “Vit Päls” did a fantastic performance. I have seldom seen such an energetic and joy exuberant band that lifted the party mood enormously. Nine mucicians on stage, lots of different instruments and a really entertaining singer!
The DJ marathon was also a success. The thirteen different DJ:s delivered everything from nostalgic funk classics to a crazy Pecha Kucha influenced DJ set with 20 Japanese hits in 6.6 minutes. I had fun and I danced a lot which gave me a great many steps on my pedometer! (Very good for my team in our internal step race at the Göteborg International Film Festival office…).
Today we are all a bit tired but most of all very happy for a successful Spring Party! Big thanks to all guests, DJs, musicians and participants in the panel discussion.
If you are in Göteborg on Thursday you can’t miss a big night out with Göteborg International Film Festival at the central nightclub Parken. Göteborg International Film Festival hosts a “Little Culture Festival” to celebrate the spring, the culture scene in Göteborg and the art of cinematography.
The party starts at 7 pm and goes on with a massive schedule until late night. What is the main aim of the night is to hand out The Golden Dragon Award; 10 000 SEK and a shiny golden dragon to “someone who has done film art promotion efforts in western Sweden”. Five nominees will compete for the coveted prize (you find the nominees here).
Apart from the award ceremony the evening also includes a panel discussion about the culture scene in Göteborg. The party will be secured by a DJ-marathon with invited DJ:s from the Göteborg culture scene. At 10:30 pm the fresh and fabulous band ”Vit Päls” will be on stage for a exclusive concert. Tickets are sold in the door or on the Internet here.